The author takes a look at the things that those considering a career in Public Relations should know.
The author takes a look at the impact of brands striving to go 'viral' on various platforms, and what it means for the platforms themselves.
The pandemic has brought about an evolution of client-agency relationships, according to Indian corporate communication heads
Purpose driven campaigns backed by will, confidence and insights will harness the true power of brands for years to come, says the author
Advice on how to tackle one of the toughest B-School entrance tests in the world
Weekly Column on Political Communications & Public Affairs in India (Archives)
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