Articles Published
Career in Public Relations
The author takes a look at the things that those considering a career in Public Relations should know.
How Brands Destroy Social Media Platforms
The author takes a look at the impact of brands striving to go 'viral' on various platforms, and what it means for the platforms themselves.
Indian PR Industry Reckons With Changing Future
Indian PR Industry Reckons With Changing Future
The pandemic has brought about an evolution of client-agency relationships, according to Indian corporate communication heads
Laying the foundation for powerful brands
Laying the foundation for powerful brands
Indian PR Industry Reckons With Changing Future
Purpose driven campaigns backed by will, confidence and insights will harness the true power of brands for years to come, says the author
Making The Last Leg Count
Laying the foundation for powerful brands
Making The Last Leg Count
Advice on how to tackle one of the toughest B-School entrance tests in the world
State Craft
Laying the foundation for powerful brands
Making The Last Leg Count
Weekly Column on Political Communications & Public Affairs in India (Archives)